Tyler, The Creator: "Goblin" — B+

Breaking into the mainstream conscious with the music video for “Yonkers,” an explosion performance on “Fallon” and record deal with XL, Tyler, The Creator has lead his crew Odd Future to gain some serious traction in the past six months. But with traction comes the price of fame, and Tyler’s been having some sobering struggles handling his new-found celebrity; he’s been overly simplified and vilified by one side and hyped, touted and glorified by the other side. This diverged dragging of character has taken an understandable toll on Tyler, and the effects indicated show up full force on his label debut Goblin.

Tyler and Odd Future have been cranking out tapes for years and Goblin isn’t exactly a deviation from the OF norm. It maintains that home-cooked feel of an OF tape and is still littered with disturbia-filled, black lyrics (see “Tron Cat”). But where Goblin strays from the standard is how Tyler addresses pretty much every criticism of character that’s been shot his way over the past few months, be that the stress of producing since Kanye tweeted about Tyler, people saying he’s a role model, or dealing with Bill O’Reilly (“Fuck Bill O’Reilly”). 

The thing to keep in mind, though, is that Tyler is only freaking nineteen years old. Even though he’s achieved a huge amount of success, he still deals with nineteen year old problems like a nineteen year old. He’s got self-doubt, daddy issues, and girl problems, and it’s reflected in Goblin. My pal Bryce pretty much said it best in a text: “heads up its long, really emo, and tyler breaks character :/ it’s still got some bangers on it though.” While a whole lot of Tyler’s stuff deals with super-murky topics, there is another, much more introverted, emotional side to Tyler, which can be incredibly disjointing considering the differing audiences listening to Tyler; when the misogyny-centric track “Tron Cat” goes into the friend-zone-stuck “Her” there’s a distinct moment of “wait, what?” Ultimately though, it’s best that Tyler flashes this delicate side because it shows that he’s not actually an evil Bastard (I mean he does directly tell the audience he doesn’t do any of that shit he says).  

In the end, Goblin is just another Odd Future tape with a price tag. It strides with most of OF’s strengths: in-jokes, alter-egos, and OF culture (Free Earl, SWAG), and Tyler’s synth-haunting beats have never been tighter, especially with the surprising, Bowie-esque instrumental “AU79.” After over three years of giving away his stuff for free, Tyler’s not only deserving of some cash, but he’s crafted an album totally worth the cash (given if you have the stomach)

Joel Samson Berntsen (Africa to America Anthem - The Very Best)

Disturbia Lurking On the Horizon: Tyler the Creator & Odd Future Hang Industry, Critics

Starting with the release of the “Yonkers” video and combined with Odd Future’s killer Fallon performance last week, my mind has been stirring  in a non-stop, whirlwind of obsession with Tyler The Creator and his L.A. rap collective Odd Future or OFWGKTA, which is an acronym for Odd Future Wolf Gang Kill Them All.

Odd Future is disturbing. They are completely unsettling. There’s this feeling I get when I hear certain lyrics or verses in their songs that literally make my head hurt.

But Odd Future is infinitely more intriguing than dangerous — at least for me. How many current rappers would say the following stanza in a rap: “(what you think of Hayley Williams?)/ fuck her, Wolf Haley robbin’ ‘em/ I’ll crash that fuckin’ airplane at that faggot nigga B.o.B is in /and stab Bruno Mars in his goddamn esophagus /and won’t stop until the cops come in.”

No one would rap that. No one wants to start stuff like that. But Tyler did, and he could care less about the ramifications.

And despite the heavy amounts of hate, there’s more to Tyler than spitting some substantial venom. The lyric that comes right before that “Airplanes” smash-fest is “I’m not gay, I just wanna boogie to some Marvin.” And just like that — in 12 seconds of verse, Tyler totally won me over. Plus, he also references watching Adventure Time in “Yonkers”. Swag.    

Tyler is like Nicki Minaj except he actually stands for something: anarchy, disturbia, and youth culture. That line from “Roman’s Revenge” where Minaj says “I-I-I-I hear them mumblin', I hear the cacklin' / I got 'em scared, shook, panickin'” which might apply to Minaj, but it certainly suits Tyler better in that he’s seriously freaking people and parents the fuck out.

Speaking of parents, Odd Future is playing at Coachella this year, but Future’s youngest member — Earl Sweatshirt — isn’t. His parents sent him off to boarding school or boot camp or something like that — it’s a little unclear except that it’s known that Earl is AWOL and Odd Future keeps posting stuff that says “Free Earl”. Can you imagine it though? Missing playing a staple U.S. festival because your parents sent you to boot camp? Sad times for Earl.  

There are two things that make Odd Future so notable: 1) Everyone in Odd Future — at this time — are teenagers. Tyler is nineteen. Tyler is the same age as me. That kind of blows my mind. 2) They have the guts to disregard every censor and everyone in the industry and press. They are carving their own following by saying “fuck everyone”. It’s a bit ironic, but more memorable than anything. 

Odd Future has the potential to become more than a hot topic, more than a weird outfit, and more than Die Antwoord; they have the power to actually stand for something, and maybe change a few things around in the “industry”. Now all we can do is wait for Tyler’s solo LP due in April.  

Tyler the Creator is on twitter as @fucktyler. He’s pretty hilarious and he capitalizes every word, so he's cool in my book. Here’s some choice tweets from after his performance on Fallon: “Fans Were Crying Tears Of Joy Because I'm One Of Them. Feels Good. I'm Gonna Go jack Off And Go To Sleep.” & “This Nigga Travis On The Phone With Me. Nigga Crying.” followed by “Thats My Best Friend Tho, So Its Cool.”

Joel Samson Berntsen (Unluck – James Blake)